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Advertising and sponsoring for exhibitors
Boost Your Visibility
Across All Channels
Make your presence shine – on site, online, and in the media. Discover our most effective formats: Technical Stage, Website Banners, and Newsletter & Social Media for maximum impact before, during, and after the fair.
Reason why?
From visibility to impact
Your Media Profile is the foundation — but true success comes from visibility that drives engagement. With our tailored advertising and sponsorship options, you can reach your audience across every channel: on site, online, and in the media.
Whether your goal is to: Increase booth traffic, Strengthen your brand, Highlight new products, our solutions turn attention into real results. Boost your reach, attract qualified visitors, and make sure your brand stays top of mind — before, during, and after the fair.
RECOMMENDED FORMATS
Our Top Advertising Highlights 2026
Discover the formats that deliver the strongest results for exhibitors at the "Die Urlaubsmessen".
Start with our top three recommendations for maximum reach and impact:Technical Stage, Website Banners, Newsletter & Social Media. Each of these formats combines strong visibility with measurable results — helping you turn awareness into real business success.
YOUR VISIBILITY STRATEGY
Find the Right Advertising Option for Your Goals
Plan your visibility with tailored formats for every objective. Whether you want to attract visitors, present your expertise, build your brand, or stand out with exclusivity — discover the best options to make your fair presence a success.
ALL FORMATS AT A GLANCE
Your Visibility Starts Here
Discover all advertising and sponsorship formats that help you promote your stand, stage, and story. Explore eight categories designed to match your goals — from digital visibility and press reach to on-site branding and exclusive partnerships.
Choose the right options to make your brand visible before, during, and after the fair — across all “Die Urlaubsmessen” events.
Exhibitor Profile – Build your digital presence
Your exhibitor profile is your company’s digital business card – visible before, during, and after the fair.
Use photos, products, and contact links to make your company stand out and attract the right visitors.
Book your free onboarding now and unlock additional advertising options to enhance your visibility.
Mobile Apps – Stay visible on the go
Stay visible on visitors’ smartphones before, during, and after the fair.
Use in-app banners, stories, and push notifications to highlight your brand and connect directly with your audience throughout their visitor journey.
Homepage Banner – Gain digital reach
Put your brand front and center on the official “Die Urlaubsmessen” websites.
Homepage banners and digital ads ensure your company is seen by thousands of visitors and professionals before, during, and after the fair — driving measurable traffic and engagement.
CMT Technical Stage – Present your expertise live
Present your expertise live on stage and position your brand as an industry thought leader.
Whether as an exclusive sponsor or with your own session – the Technical Stage gives you direct access to a professional audience and high visibility during the CMT Conference.
CMT Awards – Boost your recognition
Align your brand with innovation and excellence.
As a CMT Award Sponsor, your company gains premium visibility and recognition among professionals and media — positioning your brand alongside the most inspiring ideas of the fair.
Lead Scan & Collect – Capture valuable contacts
Capture and manage visitor contacts easily with the Lead Scan TEAM App.
Your entire stand team can collect, manage, and export leads directly — simple, efficient, and fully integrated into the fair’s digital system.
Perfect for exhibitors who want a professional and collaborative lead-management solution.
Press & Creators – Get your story into the media
Reach journalists and media representatives directly.
From advertorials to branded press areas, our formats help you share your stories effectively and increase your media visibility across all “Die Urlaubsmessen” events.
More – Exclusive formats for Premium Partners
Maximize your exposure with exclusive sponsorships such as Wi-Fi or Smart Lanyard Sponsoring.
These premium options guarantee visibility across the entire exhibition grounds and keep your brand top of mind among all visitors.
Start building your digital profile
DIGITAL PRESENCE
Expand exhibitor profile
Your exhibitor profile is your company’s digital business card – visible before, during, and after the fair. It’s the foundation of your visibility across all “Die Urlaubsmessen” events.
Use images, videos, products, and contact links to make your company stand out and attract the right audience. Book your free onboarding and unlock additional options to enhance your reach.
Top of the List – Stay visible first
Stand out in the exhibitor directory and category searches.
With Top of the List placement, your profile always appears at the top — ensuring maximum visibility and traffic to your company page.
Perfect for boosting awareness among fair visitors and professionals.
Book in the official Media Shops:
CMT Stuttgart Media Shop
TC Leipzig Media Shop
REISEN & CARAVANING Hamburg Media Shop
Lobby Gallery – Premium presence at the digital entrance
Welcome every visitor with your brand right at the start.
The Lobby Gallery is the digital showcase of “Die Urlaubsmessen” — offering top visibility and a premium impression for your company.
The perfect spot for brands that want to make an impact before the first click.
Book in the official Media Shops:
CMT Stuttgart Media Shop
TC Leipzig Media Shop
REISEN & CARAVANING Hamburg Media Shop
Banner in the Exhibitor Directory – Advertise where visitors search
Place eye-catching banner ads directly in the exhibitor directory.
Gain attention exactly where visitors browse and compare — at the point of decision.
Ideal for strengthening brand recall and driving clicks to your profile.
Book in the official Media Shops:
CMT Stuttgart Media Shop
TC Leipzig Media Shop
REISEN & CARAVANING Hamburg Media Shop
Product Presentation – Show more of what you offer
Your first product presentation is already included in your media entry.
Add additional product presentations to showcase your full portfolio — each with images, text and links.
More products mean more visibility and more reasons for visitors to contact you.
One included – additional placements bookable.
Book in the official Media Shops:
CMT Stuttgart Media Shop
TC Leipzig Media Shop
REISEN & CARAVANING Hamburg Media Shop
Exhibitor news - Share your latest company updates
Keep your visitors informed and attract attention with your company news.
Publish your latest press releases, announcements, or stories directly in your exhibitor profile — before, during, and after the fair.
Book in the official Media Shops:
CMT Stuttgart Media Shop
TC Leipzig Media Shop
REISEN & CARAVANING Hamburg Media Shop
Events – Promote your stand events
Turn your fair appearance into an experience.
Announce your workshops, presentations, or stand events to increase traffic and connect with your audience directly on site.
Make sure everyone knows where and when to find you.
Book in the official Media Shops:
CMT Stuttgart Media Shop
TC Leipzig Media Shop
REISEN & CARAVANING Hamburg Media Shop
Job Ads – Recruit directly via your profile
Find the right candidates where the industry meets.
Post your job offers in your exhibitor profile and reach professionals and enthusiasts before and during the fair.
Promote your employer brand right where your future employees are looking.
Promotions – Create buzz around your stand
Generate extra attention with creative promotions.
Whether you offer exclusive trade fair discounts, competitions, or giveaways — promotions attract visitors and drive engagement.
Turn your profile into a magnet for your target audience.
Multimedia Attachments – Make your content come alive
Complement your exhibitor profile with interactive content.
Add videos, PDFs, or brochures to offer visitors valuable information and make your products stand out.
Perfect for exhibitors who want to create a deeper digital experience.
Contact person in the exhibitor profile
Add a personal touch to your company profile by naming direct contact persons.
Clear contact details build trust and make it easy for visitors and potential partners to connect with you instantly.
Perfect for companies who want to create a human connection with their audience.
Continue with Mobile Apps
MOBILE VISIBILITY
Event Apps
Reach visitors directly through the official event apps of the “Die Urlaubsmessen” fairs — CMT Stuttgart, TC Leipzig, and REISEN & CARAVANING Hamburg.
From interactive banners and push notifications to full-screen stories, these exclusive in-app formats ensure your brand stays visible before, during, and after each event — right where visitors plan, explore, and connect.
App Stage Placement – Premium visibility at the top
Position your company at the very top of the official event apps of “Die Urlaubsmessen” – CMT Stuttgart, TC Leipzig, and REISEN & CARAVANING Hamburg.
Use this premium placement on each app’s home screen to showcase your brand, products, and key messages.
Gain maximum reach and direct engagement before, during, and after each fair.
Book in the official Media Shops:
CMT Stuttgart Media Shop
TC Leipzig Media Shop
REISEN & CARAVANING Hamburg Media Shop
Tab Bar Banners – Always visible while users navigate
Stay visible every time visitors use the official event apps of the fairs.
Your banner appears in the tab bar navigation of the most visited app sections – Exhibitors, Products, and Events A–Z.
This constant exposure keeps your brand top of mind with every tap and scroll across all three events.
Book in the official Media Shops:
CMT Stuttgart Media Shop
TC Leipzig Media Shop
REISEN & CARAVANING Hamburg Media Shop
Sandwich Banner – Be seen in the Exhibitor Directory
Place your advertising directly between listings in the Exhibitor & Partner Directory of each fair’s app.
Your message appears in context – exactly when users are searching for relevant companies.
Ideal for driving attention and clicks to your exhibitor profile across all event apps.
Book in the official Media Shops:
CMT Stuttgart Media Shop
TC Leipzig Media Shop
REISEN & CARAVANING Hamburg Media Shop
Push Notifications – Deliver your message instantly
Send your message straight to the home screens of app users for CMT Stuttgart, TC Leipzig, and REISEN & CARAVANING Hamburg.
Push Notifications are a powerful tool to drive booth traffic, announce offers, or highlight events in real time.
Because availability is limited, each message enjoys maximum visibility and undivided attention.
Book in the official Media Shops:
CMT Stuttgart Media Shop
TC Leipzig Media Shop
REISEN & CARAVANING Hamburg Media Shop
Welcome Interstitial – Capture attention from the first click
Welcome every visitor with a full-screen ad the moment they open one of the official event apps.
The Welcome Interstitial guarantees immediate awareness and a premium impression of your brand.
Guide users directly to your profile, promotion, or event at the very first touchpoint.
Book in the official Media Shops:
CMT Stuttgart Media Shop
TC Leipzig Media Shop
REISEN & CARAVANING Hamburg Media Shop
Story – Tell your story in full-screen mode
Use the “Tell Your Story” feature to share your brand message in a visual and engaging way.
Your story is displayed on the start page of each event app and plays in full-screen video mode, similar to social media stories.
Perfect for emotional storytelling that turns viewers into visitors.
Book in the official Media Shops:
CMT Stuttgart Media Shop
TC Leipzig Media Shop
REISEN & CARAVANING Hamburg Media Shop
Selfie Cam – Engage visitors with shareable content
Transform every selfie into a branding opportunity.
With customizable selfie frames in the official event apps, visitors become your ambassadors by sharing photos that feature your logo and design.
Boost social reach through user-generated content — fun, viral, and unforgettable.
Book in the official Media Shops:
CMT Stuttgart Media Shop
TC Leipzig Media Shop
REISEN & CARAVANING Hamburg Media Shop
See how to boost your reach online
Digital reach
Homepage & Newsletter
Boost your digital presence before, during, and after the fairs with banner ads on the official websites and newsletters of CMT Stuttgart, TC Leipzig, and REISEN & CARAVANING Hamburg.
Homepage and newsletter advertising put your brand directly in front of thousands of visitors and professionals – where they plan their visit and stay informed about event highlights. Increase your online visibility and drive qualified traffic to your company profile.
Newsletter Banner – Reach inboxes directly
Reach visitors and professionals directly in their inbox with Newsletter Banner Ads.
Promote your products, highlights, or events in the official newsletters of CMT Stuttgart, TC Leipzig, and REISEN & CARAVANING Hamburg — delivered to a highly engaged subscriber base before and during each fair.
Each event newsletter reaches up to 35 000 (CMT), 25 000 (TC Leipzig), and 20 000 (RC Hamburg) subscribers with strong open rates between 30–40 %.
With only one or two banner slots per issue, your brand benefits from exclusive visibility and a high attention rate among readers actively planning their visit.
Banner ads appear in prominent top or mid placements, perfectly integrated into editorial content.
This makes the newsletter one of the most effective digital channels to generate
clicks, awareness, and qualified leads — before the doors even open.
Banner Ads Startpage – Gain visibility on the homepage
Put your brand front and center on the official event homepages of CMT Stuttgart, TC Leipzig, and REISEN & CARAVANING Hamburg.
Homepage banner ads are the most prominent digital placements, ensuring your company is seen by thousands of visitors and professionals who plan their visit online.
Perfect for boosting brand awareness, driving traffic to your exhibitor profile, and generating leads even before the fair begins.
Book in the official Media Shops:
CMT Stuttgart Media Shop
TC Leipzig Media Shop
REISEN & CARAVANING Hamburg Media Shop
Banner Ads Searchpage – Be seen where visitors browse
Stay visible right where visitors are actively exploring exhibitors and products.
Searchpage Banners appear in the high-traffic areas of the official event websites, giving your brand a relevant and engaging presence within the visitor’s planning journey.
An ideal format for exhibitors who want to appear at the moment of interest and inspire visitors to learn more.
Video Ads Startpage (October to January)
Stay visible right where visitors are actively exploring exhibitors and products.
Searchpage Banners appear in the high-traffic areas of the official event websites, giving your brand a relevant and engaging presence within the visitor’s planning journey.
An ideal format for exhibitors who want to appear at the moment of interest and inspire visitors to learn more.
Book in the official Media Shops:
CMT Stuttgart Media Shop
TC Leipzig Media Shop
REISEN & CARAVANING Hamburg Media Shop
Sponsored Blog Post – Share insights and inspire visitors
Position your brand as a thought leader with a Sponsored Blog Post on the official event websites.
This native content format lets you present your innovations, insights, and expertise to a highly engaged audience of travel, tourism, and leisure professionals.
Combine storytelling and subtle branding to educate, inspire, and connect with potential customers — even long after the fair has ended.
Book in the official Media Shops:
CMT Stuttgart Media Shop
TC Leipzig Media Shop
REISEN & CARAVANING Hamburg Media Shop
Take the stage live at CMT
ON-SITE EXPERTISE
CMT Technical Stage
Position your brand as an industry thought leader on the CMT Technical Stage in Stuttgart. Take the opportunity to present your know-how, innovations, and success stories directly to a professional audience.
Whether as an exclusive sponsor or with your own presentation slot – the CMT Technical Stage offers maximum visibility, personal interaction, and direct access to decision-makers within the travel and leisure industry.
Exclusive Sponsor – Be the brand in the spotlight
Experience maximum attention as the exclusive sponsor of the CMT Technical Stage.
Your company takes center stage with continuous brand presence — on-site, in the program, and across all media channels.
Position your brand as a key supporter of innovation and expertise during the CMT Conference.
Exclusive sponsorship includes full-day visibility, logo presence on all stage media, and the opportunity to integrate your own content into the conference schedule.
Book in the official Media Shops:
CMT Stuttgart Media Shop
TC Leipzig Media Shop
REISEN & CARAVANING Hamburg Media Shop
Buy a Session – Present your expertise live
Take the stage with your own presentation slot and share valuable insights with the CMT audience.
Buy a Session gives you the freedom to choose your topic and design your session individually — from specialist talks to live demos.
This is the perfect opportunity to present your know-how, strengthen your brand, and connect with a professional audience in an interactive environment.
Book in the official Media Shops:
CMT Stuttgart Media Shop
TC Leipzig Media Shop
REISEN & CARAVANING Hamburg Media Shop
Advertising Film on Break Screen – Stay visible between sessions
Use break times to make a lasting impression.
Your advertising film is shown on the stage screens during breaks between sessions, ensuring visibility even when your company isn’t live on stage.
This high-impact format keeps your brand top of mind and adds professional visibility throughout the day — to a focused, industry-relevant audience.
Book in the official Media Shops:
CMT Stuttgart Media Shop
TC Leipzig Media Shop
REISEN & CARAVANING Hamburg Media Shop
Rent a Stage – Press Day or Evening Event
Give your press conference or evening reception an exclusive setting.
By renting the CMT Technical Stage, you gain full control over the space, professional technical equipment, and the perfect atmosphere for networking or media exposure.
Whether it’s the official press day or a private evening event — this format ensures a professional, memorable presentation for your brand and guests.
Book in the official Media Shops:
CMT Stuttgart Media Shop
TC Leipzig Media Shop
REISEN & CARAVANING Hamburg Media Shop
Celebrate innovation and excellence
Innovation
CMT Awards
Align your brand with the spirit of innovation that drives CMT Stuttgart. As an award sponsor, your company becomes part of the fair’s most inspiring moments — gaining visibility, credibility, and direct association with creativity and excellence.
The CMT Awards celebrate outstanding ideas, products, and innovations from the travel and leisure industry. Sponsor one of the award categories and connect your brand with excellence in craftsmanship and innovation.
CMT Van Builder Award Sponsor – Logo Presence
As a sponsor of the CMT Van Builder Award, your company logo appears across all official award-related channels — digital, in-app, and on-site.
This ensures continuous exposure and connects your brand with innovation and excellence in the leisure-vehicle sector.
Your logo placement creates a powerful link between your company and the creativity celebrated by the award — visible to professionals, media, and visitors alike.
Book in the official Media Shops:
CMT Stuttgart Media Shop
CMT Van Builder Award Sponsor – Promotional Video
Enhance your sponsorship with a promotional video that highlights your partnership with the CMT Van Builder Award.
Showcase your brand and products within the award’s digital storytelling and media coverage.
Your video will be featured across official channels and event screens, amplifying your visibility and linking your brand directly to innovation and creativity in the van-building community.
Book in the official Media Shops:
CMT Stuttgart Media Shop
CMT Van Builder Award Sponsor – Display of Advertising Materials
Present your brand directly at the award area with on-site advertising materials — banners, brochures, or product displays.
This placement ensures personal engagement and makes your message tangible for every visitor.
It’s the perfect way to associate your company with one of the fair’s most prestigious awards and leave a lasting impression on the audience.
Book in the official Media Shops:
CMT Stuttgart Media Shop
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Capture every contact efficiently
LEAD MANAGEMENT
Lead Scan - Capture, manage, and follow up on your leads
Collect and manage visitor contacts easily with the Lead Scan TEAM App – the official lead-management tool of all “Die Urlaubsmessen” events: CMT Stuttgart, TC Leipzig, and REISEN & CARAVANING Hamburg.
Whether you use the free version, work together as a team, or upgrade to PLUS for detailed analytics – Lead Scan TEAM helps you capture every contact in one system. Fast, GDPR-compliant, and perfectly integrated into your digital trade-fair experience.
Lead Scan FREE – Get started easily
Start collecting valuable contacts with Lead Scan FREE, included for all exhibitors.
Use the integrated badge scanner in the event app to capture visitor details quickly and reliably – no additional software or licenses required.
Perfect for exhibitors who want a simple, free introduction to digital lead management.
Lead Scan TEAM – Work together efficiently
Empower your entire stand team with Lead Scan TEAM.
All employees can scan, manage, and export leads in one shared account – simple, secure, and synchronized.
Gain full transparency of all contacts collected during the event and simplify your post-show follow-up – no more missing business cards.
Book in the official Media Shops:
CMT Stuttgart Media Shop
TC Leipzig Media Shop
REISEN & CARAVANING Hamburg Media Shop
Lead Scan PLUS – Get more insights
Upgrade to Lead Scan PLUS and gain deeper insights into your contacts.
In addition to all TEAM features, PLUS enriches each lead with valuable data such as visitor interests, topics, and country of origin.
The perfect solution for exhibitors who want detailed analytics and qualified follow-up opportunities after the fair.
Book in the official Media Shops:
CMT Stuttgart Media Shop
TC Leipzig Media Shop
REISEN & CARAVANING Hamburg Media Shop
With the app, capturing leads is a breeze: simply scan the visitor badge with your smartphone - without any additional scanning apps, complex installations or third-party licenses. Our lead scanning integrated in the app makes collecting contact data efficient and effortless.
Share your story with the media
MEDIA VISIBILITY
Press & Media
Reach journalists, media representatives, and content creators directly across all “Die Urlaubsmessen” events – CMT Stuttgart, TC Leipzig, and REISEN & CARAVANING Hamburg.
From branded press areas to digital advertorials and creative collaborations, these formats help you share your stories effectively and make your innovations visible to a broad audience – before, during, and after the fairs.
Press Area Branding – Visibility where stories begin
Give your brand a strong presence in the official press area at the fairs.
Branded backdrops, roll-ups, and banner displays put your logo right where journalists, photographers, and media partners work and network.
Perfect for companies that want to connect their brand with credibility, expertise, and visibility in a professional context.
Book in the official Media Shops:
CMT Stuttgart Media Shop
TC Leipzig Media Shop
REISEN & CARAVANING Hamburg Media Shop
TV Screen Advertising – Present your brand dynamically
Use the digital screens in the press or conference areas to show your advertising film, image clip, or message to journalists and opinion leaders.
With motion and sound, your brand stays present in an environment of attention and curiosity.
Ideal for reinforcing your message during press days or major announcements.
Book in the official Media Shops:
CMT Stuttgart Media Shop
TC Leipzig Media Shop
REISEN & CARAVANING Hamburg Media Shop
Product Display – Present your innovation up close
Showcase your latest products directly in the press area.
A dedicated product display gives journalists and creators the chance to experience your innovation hands-on — the perfect opportunity to stand out in editorial coverage.
Use this format to connect storytelling with tangible product experience.
Book in the official Media Shops:
CMT Stuttgart Media Shop
TC Leipzig Media Shop
REISEN & CARAVANING Hamburg Media Shop
Advertorial – Tell your story in the News Blog
Publish your story directly in the official News Blog of “Die Urlaubsmessen”.
An advertorial gives your company space for an authentic, editorial-style article about your innovations, brand values, or highlights.
A powerful way to reach journalists, media, and visitors who want to learn more — while keeping full control of your message.
Book in the official Media Shops:
CMT Stuttgart Media Shop
TC Leipzig Media Shop
REISEN & CARAVANING Hamburg Media Shop
TV Screen Advertising
Advertising Roll-ups
Printed drinking bottle
Rent a stage press conference
Unlock exclusive partner opportunities
MAXIMUM VISIBILITY
Maximum Digital Visibility
Position your brand where every visitor connects — digitally and physically. As a premium sponsor of the “Die Urlaubsmessen” events — CMT Stuttgart, TC Leipzig, and REISEN & CARAVANING Hamburg — you gain visibility at every touchpoint.
From Wi-Fi sponsorships and Smart Lanyards to exclusive logo placements in the event apps, these premium formats ensure your brand reaches all visitors and partners with maximum impact and recognition.
Smart Lanyard Sponsor – Visible everywhere
Place your brand literally around every visitor’s neck.
As the exclusive Smart Lanyard Sponsor, your logo appears together with Messe Stuttgart’s on every visitor badge —
in the halls, on every photo, and in every selfie.
This hybrid format combines physical branding with digital interaction: each lanyard includes a QR code leading to your own landing page for further information and lead generation.
Visibility and engagement in one solution.
Book in the official Media Shops:
CMT Stuttgart Media Shop
TC Leipzig Media Shop
REISEN & CARAVANING Hamburg Media Shop
App Teaser Logo Placement – Stay visible in the digital space
Strengthen your visibility inside the official event apps.
Your logo appears prominently on selected App Teasers that are shown to all users — both on-site and online.
Every interaction with the app reinforces your brand’s connection to the events and their community.
A simple yet powerful way to reach every visitor in the mobile environment.
Book in the official Media Shops:
CMT Stuttgart Media Shop
TC Leipzig Media Shop
REISEN & CARAVANING Hamburg Media Shop
OnSite: Logo placement on app teasers
Extend your brand visibility from the exhibition hall to the digital space.
With this sponsorship option, your company logo is prominently displayed on selected App Teasers that are featured during the on-site event. Every time attendees engage with the event app, your brand appears in front of an active, targeted audience.
This prime placement strengthens your brand recognition, reinforces your partnership with the event, and keeps your company top-of-mind throughout the visitor journey — both on-site and online.
Brand presence and image
IAA
Stars of the year
Advertising opportunities in connection with the Live Award Gala, including stage advertising and display of advertising material.
Exklusiver Main Stage Sponsor
Secure outstanding visibility as an exclusive sponsor of the main stage and position your brand at the center of the action. A unique opportunity to be in the spotlight during the biggest moments of the event.
- Spectator capacity: 300-500 seats
- Logo placement in the screen design
- Placement of advertising film during the lunch break (max. 5 min.)
- Placement of advertising material on the visitor seats
- One stage slot for sponsor session per day á 45 min.
- Recording of the sponsor session for free use
- Photographs of the sponsor session by photographers for free use
- Sponsor mention on homepage in the conference area (program)
- At least 2x social media posts before the event
- 1x written C-level interview for homepage and social media
- Mention in exhibitor directory (homepage and print if available)
- Logo placement in the Visitor Guide (printed brochure)
- Further formats and details can be found in the Media Shop for exhibitors
Exclusivity and price advantages
Exclusive and cost-efficient: Add value to your company
Maximize your presence at the "Die Urlaubsmessen" - book now and secure your price advantage!